• Aura Soma Boutique - new product page
    Fig 1. New product page
  • Aura Soma Boutique - category list
    Fig 2. New category list
  • Aura Soma Boutique - checkout
    Fig 3. New checkout

Aura Soma

February 2014

marketing campaigns, call-to-action, conversion funnel

Building on my previous SEO work, my client re-hired me to perform some optimisation work in order to increase their website’s conversion rate. I made ​​a number of visual enhancements both on product pages and on the conversion funnel.

My client noticed a 30% increase in turnover over the first 3 months, compared with the turnover in year Y-1.