Fig 1. New product page 
Fig 2. New category list 
Fig 3. New checkout
Aura Soma
February 2014
Building on my previous SEO work, my client re-hired me to perform some optimisation work in order to increase their website’s conversion rate. I made a number of visual enhancements both on product pages and on the conversion funnel.
My client noticed a 30% increase in turnover over the first 3 months, compared with the turnover in year Y-1.